Buckle Up — We’re Climbing Cringe Mountain.
Image Courtesy Of Aina Caroline Lima on Dupe Photo
If you’re a small business owner who’s been hovering over the Post button for months — terrified your content isn’t “good enough” — we’re here to stage an intervention.
Here’s the thing: your content doesn’t have to be polished. It doesn’t have to be cinematic. And it definitely doesn’t have to be perfect.
Anything can be good content if it hits the right feed — but it can’t hit any feed if it never leaves your drafts.
Want to grow on social media? You need to get comfortable posting the awkward, the messy, the “ugh, I hate how my voice sounds” videos. In other words: you need to embrace the cringe — and hit publish anyway.
Time To Embrace The Cringe
Step 1: Accept That Perfect Doesn’t Convert — Authentic Does
Your audience doesn’t want a flawless TV commercial. They want to see you — the small business owner behind the scenes, the real person they’re buying from. Relatable > perfect. Always.
Step 2: Post. Messy. Content.
That Reel with bad lighting? Post it. That TikTok where your kid wanders through the background? Post it. Your first Story where you ramble and forget your point halfway through? Post it. Done is better than perfect. Every single time.
Step 3: Fail (And Do It Fast)
Social media growth is just one big experiment. You can’t learn what works for your brand if you don’t give yourself permission to mess up — publicly. Flop, learn, tweak, repeat.
Step 4: Build a History You’re (Almost) Proud Of
Think of your cringe posts as your digital scrapbook. They show your audience where you started — and how far you’ve come. Archive or delete the truly embarrassing ones sometimes, but don’t wipe your whole feed. Your “bad” content is proof you’re human.
Step 5: Keep Showing Up
Consistency beats perfection every single time. The small business owners winning on social media aren’t necessarily the ones with viral content — they’re the ones who keep posting, keep learning, and keep talking to their audience.
The Bottom Line: Just Post It
If you’re waiting for the perfect time, perfect lighting, or perfect video… you’ll be waiting forever. Social media favors action-takers — not perfectionists.
So, ready to climb cringe mountain? Good. Grab your phone, hit record, and put yourself out there. That awkward, imperfect content might just be the thing that lands you your next customer.
Need help figuring out how to embrace the cringe and build a strategy that actually grows your audience? That’s what we’re here for. Drop us a line and we’d be happy to help!
