TBH, The 80/20 Rule Is Game Changing

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There’s a good chance you’ve heard of the 80/20 rule before — also known as the Pareto Principle — where 80% of outcomes come from 20% of your efforts. But have you ever thought about how that applies to social media?

We recently sat down with Jasmine Yook, a seasoned social media strategist with experience spanning solo entrepreneurs to Fortune 500 companies, on Social That Sticks. One thing she said really stuck with us: No matter what stage of business you’re in, you have to plan. Planning gives you flexibility.

And honestly? She’s right.

Here’s how the 80/20 rule applies to your content strategy — and how using it intentionally can make your content work smarter, not harder.

Plan 80%, Play With 20%

Let’s be real: if you’re trying to come up with posts in real time every day, you’re going to burn out fast — or worse, go dark. That’s why we believe that planning 80% of your content ahead of time is a game changer.

Here’s what that looks like:

• You take one day at the beginning of the month (or even just the start of each week)

• You map out your core content pillars

• You write captions and schedule posts that support your goals

This is your 80%.

Then — with that strong foundation in place — you leave 20% open for:

• Trends you *actually* want to jump on

• In-the-moment thoughts or updates

• Real-time commentary or storytelling

• New editing styles you’re dying to try

This balance keeps you on brand, consistent, and strategic — but still allows room to flex that creative muscle when the moment strikes.

The Hard Pill To Swallow: Only 20% of Your Content Will Actually Move the Needle

Here’s the other side of the 80/20 rule that’s just as important: Not everything you post will be a hit. (Say it again for the people in the back!)

In fact, only about 20% of your content is likely to drive actual business results (clicks, conversions, conversations, etc.). The other 80%? That’s your playground. That’s where you show up, experiment, stay present, and build trust.

That doesn’t mean the 80% doesn’t matter — it’s essential. That’s what:

• Keeps your audience engaged

• Reinforces your brand identity

• Builds trust and familiarity

• Gives you the data to understand what actually is working

But it’s also a reminder to focus on what really matters: clarity, consistency, and intentionality. Spend time refining the pieces that convert. The rest? Treat it like practice.

Soooo, Now What?

Here’s our take: Use the 80/20 rule to take the pressure off.

1. Plan ahead so you have structure

2. Leave room for creativity and timeliness

3. Accept that not every post will be a banger

4. Focus your energy on the things that do drive results

You don’t have to go viral. You just have to show up with purpose.