How to Bounce Back from the July Content Slump (Without Starting From Scratch)
Let’s be honest: July was hard. People have been on vacation, engagement dropped, and even the most creative content creators hit a wall. If you’ve been staring at your phone with zero inspiration and even less energy, you’re not alone.
But the good news? August is a clean slate.
You don’t need a full rebrand, a 30-day content challenge, or to overhaul your strategy. You just need a plan to get back into the groove without content creation burn out again. We like to follow this four-part formula:
1. A Trend (You Can Tweak)
Start with something light. Trends are your shortcut to visibility — and they don’t need to be high-effort to be effective. Some low-lift trend ideas to try:
POV-style storytelling ("POV: You Finally Did That Thing You’ve Been Putting Off")
Audio-driven memes that match your niche
“The person who sent you this wants to [blank]” as an easy way to encourage others to share your content
Use a format that feels fun and flexible. Bonus: it’s a great way to ease back into content creation when you’re feeling stuck.
2. Your Story (Even the Real, Messy Parts)
What happened in July? Did you totally unplug? Launch something and feel disappointed? Hit a wall? Tell that story.
Your audience doesn’t expect perfection — they want connection. Vulnerability builds trust, and when you share the human side of running a business, you remind your people why they follow you.
Plus, long form content is totally making a comeback — don’t be nervous to post something longer than like, 15 seconds.
3. Your Offer (Because It Still Matters)
Just because it’s a slow season doesn’t mean you should stop selling. In fact, now is the perfect time to reintroduce what you offer:
Tie it into your August goals
Remind people of what they’ve been sitting on
Invite them to work with you in a way that feels timely and helpful
Try a post that says: "If you’re feeling stuck too, here’s how I can help."
4. Something Inspiring (To Pull You AND Your People Forward)
Your content doesn’t always need to educate or entertain. Sometimes, it just needs to inspire. Remind your audience (and yourself):
You don’t have to post every day to be consistent
You’re allowed to take a break and still show up with impact
August is a great time to reset with intention
Try something simple like a quote, a "Monday reminder," or even a re-share of an older post that still rings true. Don’t reinvent the wheel — just get it rolling again.
Here’s your permission slip: You can start fresh without starting over. Take what worked in July, leave what didn’t, and move into August with a content plan that feels light, aligned, and doable.
You’ve got this.
