Finding the Good in Social Media (Even When the Internet Feels Heavy)
Photo By Alex Simms
Let’s be real: it’s been a tough week to spend time online. Maybe you’ve even caught yourself thinking, “what’s the point?” And honestly? We get it. Social media can feel overwhelming, negative, and downright exhausting some days.
But here’s the reminder we all need (including us): social media is also a space where you get to cultivate community around your brand, your purpose, and your people. That’s the magic of it.
If you’re reading this (hi, friend!), chances are you’re pretty aligned with us as a business — trying to help others, fill a gap in the market, and ultimately make people’s lives a little better. That’s the heartbeat of what you do.
So let’s not forget: your business exists to improve someone’s life, not complicate it. Whether it’s making their day easier, making them feel seen, or simply giving them a good laugh when they need it most — that’s the real point.
Don’t stress about chasing every trend right now (unless you genuinely enjoy it). Instead, double down on sharing the ways your business makes a difference. Because positivity breeds positivity. We always say: if you build it, they will come.
And since we could all use a little inspiration this week, here are a few simple ways to focus on the good side of social media:
Connect in the comments. Start real conversations, not just emoji reactions.
Don’t be afraid to DM and chat. A direct message can turn a casual follower into a loyal connection.
Be genuine about wanting to offer help in stories. People feel it when you mean it.
Find inspiration. Follow accounts that lift you up instead of draining you.
Highlight someone else. Share the love by spotlighting a client, partner, or peer.
Share your “why.” Remind your audience what drives your work.
Take intentional breaks. Log off when you need to recharge — your business (and your sanity) will thank you.
At the end of the day, social media is what you make of it. Use your platforms to build, connect, and share in ways that spread a little light. The world needs more of that, and your business can be the reason someone feels it today.
